Privacy Policy

Information You Provide Directly

• Contact details you submit through our Contact form or email (such as your name and email address)
• Any messages, feedback, or inquiries you send us
• Account information if you create a Livescoredesk account (such as username, email, and preferences like favourite teams or players)

Information Collected Automatically

• Device information (browser type, operating system, device type)
• Usage data (pages visited, time spent, click patterns, referral source)
• Approximate location data (based on IP address, used to personalise content and comply with regional regulations)
• Cookies and similar tracking technologies (see Section 4 below)

Information from Third Parties

• Data from analytics providers (e.g., Google Analytics) to help us understand site usage
• Data from advertising partners and ad networks for the purpose of displaying relevant advertisements

• Provide, operate, and maintain our Services
• Deliver live scores, news, and personalised content (such as favourited teams or players)
• Send notifications, updates, or newsletters you've opted into
• Improve our website, app performance, and user experience
• Display relevant advertisements through our advertising partners
• Analyse usage trends to improve our content and product offerings
• Respond to your inquiries, feedback, or support requests
• Comply with legal obligations and protect against fraud or misuse

We do not sell your personal information. We may share information in the following circumstances:

• Service Providers: With trusted third parties who help us operate our Services (e.g., hosting providers, analytics tools, email service providers)
• Advertising Partners: With ad networks and exchanges to display relevant advertisements; this may involve sharing non-personally-identifiable data such as browsing behaviour or device information
• Legal Requirements: When required by law, regulation, legal process, or governmental request
• Business Transfers: In connection with a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction

Livescoredesk uses cookies and similar technologies to:

• Remember your preferences (such as favourite teams, theme settings, or login status)
• Understand how visitors use our Services
• Deliver and measure the effectiveness of advertisements

You can control or disable cookies through your browser settings. Please note that disabling cookies may affect the functionality of certain features on our Services.

We may work with third-party advertising companies to serve ads when you visit our Services. These companies may use cookies or similar technologies to collect information about your visits to this and other websites in order to provide advertisements about goods and services of interest to you. We do not have direct control over the practices of these third-party advertisers; we encourage you to review their respective privacy policies.

We implement reasonable technical and organisational measures to protect your information from unauthorised access, loss, misuse, or alteration. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Livescoredesk is not directed at children under the age of 13 (or the applicable age of consent in your jurisdiction), and we do not knowingly collect personal information from children. If we become aware that we have inadvertently collected such information, we will take steps to delete it promptly.

Depending on your location, you may have rights regarding your personal data, including the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt out of marketing communications at any time
• Object to or restrict certain processing of your data

To exercise any of these rights, please contact us at info@livescoredesk.com.

Our Services may contain links to third-party websites or services (including our social media channels) that are not operated by us. We are not responsible for the privacy practices or content of these third-party sites. We encourage you to review their privacy policies before providing any personal information.

If you are accessing Livescoredesk from outside India, please be aware that your information may be transferred to, stored, and processed in India or other countries where our service providers operate, which may have data protection laws different from those in your jurisdiction.

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. We will post the updated policy on this page with a revised "Last Updated" date. We encourage you to review this page periodically.

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your data, please contact us at:

• Email: info@livescoredesk.com
• Phone: +91 6396479405
• Location: Uttar Pradesh, India